Have you ever wondered how to present ideas to your clients without a decoration project? Well, learning to make a party moodboard is a very efficient technique that will help you a lot in presenting your ideas to your clients.
First of all, have you ever heard ofmoodboard?
A moodboard is nothing but a reference panel that shows the client the visual concept and the way you intend to follow on his project. This technique is widely used in interior design, architecture, and also in fashion segment.
An option for the project
Any problem with this? Sincerely no! On the other hand, it is important to remember that today the client buys much more of the experience he has than what he is actually taking away. Therefore, the more you offer him, so much better.
Doing a project without a closed contract with the client is a risk! Since he can “steal” your ideas and take them to your competitor. Know what’s more common than you think.
For those who work with projects, I always advise never to send anything by email. To present projects a meeting is necessary because you have to explain everything to the client in order to try to protect yourself a little bit. But know that a project never guarantees a closed party. So learning how to make a party moodboard will help you.
The right time for the moodboard
This is where it comes in. Instead of handing your client a project right away, you can start by making a nice reference panel and presenting it to him. Indeed, it is an excellent way for him to realize that you are different from the competition, and also to uderstand a little bit of your creative process, which nowadays is a lack in the market.
The reference panel can be done either before the project itself or to replace the project. Of course, it is up to you to define this. However, you may be asking yourself, where do I start?
Don’t worry, we have some tips for you
1. How do I start | How to make a party moodboard
In order for you to start putting together your moodboard, you need to start somewhere. Certainly, there are many factors you can take into consideration when putting together your children’s party moodboard:
Party theme
Colors
Decorative piece
Food
Drinks
Textures
Shapes
If you want, you can choose more than one factor. But remember to stick to the main idea without straying from your starting point.
2. Research and selection | How to make a party moodboard
It’s time to run to the front of the computer. You can search on Google or Pinterest. The key to a good research is not only where to search, but how to search.
Search for keywords not only in one language. When you do a search in different languages, for example, the chances of finding more references are much higher. In other words, abuse this resource.
Remember the following:
You should look for inspirations not only in the party theme, but also in architecture, fashion, children’s rooms, food, and whatever else your imagination sends your way. The more different the party theme you look for, the richer, funnier, and more creative your moodboard will be. Therefore, you should start looking around in a different way, with a different view, another look. For example, store windows are an excellent source of inspiration.
3. Choose type | How to make a party moodboard
In a completely digital world, you might think that learning how to make a party moodboard is just a matter of using some computer program, right? Not necessarily!
You can make it virtual or you can also make a physical moodboard, i.e. with cut-outs and materials. It certainly takes more work, but it is a very personalized way for you to present this project.
If you prefer, you can mix the two concepts because nowadays it is much harder to have magazines at home, and buying them to cut out may not be a good idea.
Want a suggestion? Make a panel with photos and a folder with various elements, such as colored papers, fabric samples, ribbon samples, other elements (e.g. colored buttons, natural elements (flowers and leaves).
It will be irresistible! Your customer will love it.
4. The assembly | How to make a party moodboard
After so many references, it’s time to assemble your semantic moodboard. There is no limit to the number of references, but think that the more coherent it is with your starting point, the easier it will be for the client to understand. But beware, try to stick to the same concept and style. On the other hand, you can present two moodboard proposals with different styles. This way you help your client in his decision to choose.
5. The presentation | How to make a party moodboard
You’ve worked hard, you’ve done a lot of work, you’re super happy with your moodboard, right? Then your first impulse is to send it to your client. Don’t do that!
Remember, you don’t sell parties, you sell emotions! So, all emotions must be very evident in your moodboard.
It ‘s showtime! Explain everything, stimulate the client’s imagination, show your talent and creativity. This way, the chances of you closing with the client are huge. After all, you are generating a lot of value for this client. He will think you are the best and different from all your competitors.
And do you know what this means?
You stand out from the crowd, become incomparable, and therefore are able to charge more for your work. Got it?